Privacy Policy


Please read this Privacy Policy carefully. The terms of this Privacy Policy apply to all users of this Site and applies only to information gathered via the Site. You must agree to the terms of this Privacy Policy before using the Site and its Services.


It is important to understand the meaning of some words used in this document.

  • “Service” refers to the services that we provide through our Site, including our Site itself.
  • “Site” refers to our website,
  • “Fifty Rocks”, “We”, “Us” and “Our” refer to our company, known as “Fifty Rocks Lifestyle Private Limited”; our Site; our Service; or a combination of all.
  • “Member” and “User” refer to anyone who uses our Platform and its Services, including general visitors to our Site and any person attending related Fifty Rocks’ events or activities.
  • “You” refers to you, the person who is governed by this Privacy Policy.

Collection of Information

Personal Information Provided to Us

We collect personal information that you voluntarily provide directly to us, when you create an account, choose interests, fill out a form, or communicate on Community Forums. The types of information that we may collect include details, such as your name, username, password, email address, postal address, and phone number; payment and commercial information, such as payment method data and purchases, demographic information, photos and any other personal information that you choose to provide.

The information that you give us when you participate in Community Forums, may imply information about your beliefs, political views, health conditions, or your sexual identity. Posting personal or sensitive information about others without their permission is against our Community Code of Conduct.

Information We Collect Automatically When You Use Our Site

In addition to Personal Information, whenever you visit our Site, we may collect non-identifying information from you, such as your Log Information, Device Information, IP address, referring URL, browser, operating system, Internet Service Provider, Geolocation Information, Information Collected by Cookies and Other Tracking Technologies.

Based on your consent, we may collect information from your device, such as photos from your camera roll or calendar information, which you choose to share on our site.

Information We Collect from Other Sources

We may collect information about you from third party sources. To do this, the third parties should either have your consent or ensure that they are otherwise legally permitted or required to disclose your information to us.

We may receive information about you from our current or future corporate parents, subsidiaries, or affiliates.

Information Collected by Cookies and Other Tracking Technologies

We use cookies to remember your preferences and provide users with tailored information upon each return visit. We collect information using various technologies, including cookies and pixel tags (which are also called clear GIFs, web beacons, or pixels). Cookies are small data files stored on your hard drive or in device memory that help us improve our Platform and your experience, and track usage of our Platform. Pixel tags are electronic images that may be used in our Platform or emails, and track usage of our Platform and effectiveness of communications. Every time you visit the Site, cookies may record basic technical information, such as your domain name, the address of the last URL visited prior to the Site, your browser, and your operating system. Cookies do not contain any Personal Information. It is recommended that you enable cookies in your browser, and you hereby acknowledge that we have informed you of our use of cookies and that you consent to our use of cookies in relation to your computer system.

Additionally, we use Google Analytics for tracking website usage. Google Analytics is a web analysis service provided by Google. Google utilizes the data collected to track and examine the use of, to prepare reports on its activities and share them with other Google services. None of this data is shared with third-party providers. You can find out information about how to opt out of Google Analytics here.

Use of Information

We may use your information for any of the following purposes:

  • To understand how users, use the Site – this helps us manage the performance of our Platform, make improvements to the Site and enhance User Experience.
  • Develop new products and services – may include your data in tests and pilots for revised Platform functions, services, products and recommendations.
  • Process transactions and other online activities such as: Online Ordering, Payment Processing, Surveys, Comment Forms, Community Forum Chats.
  • Respond to your comments, questions, and requests, and provide customer service via e-mails, calls or chats.
  • Send personalised recommendations for content on Fifty Rocks T.A.N.G.O. Magazine, based on users’ interests.
  • Communicate with you, in accordance with your account settings, about products, services, events organised by us and to provide news and information that we think will be of interest to you, conduct online surveys, special promotions, offers or solicitations.
  • To promote and market our business and various products and services.
  • Send you updates, support, administrative messages and any other update about Fifty Rocks, including agreements, amended legal documents such as this Privacy Policy, Terms of Service and Community Rules & Guidelines.
  • To protect the security or integrity of the Site and conduct identity validation procedures.
  • Detect, investigate, and prevent fraudulent transactions, abuse, and other illegal activities; to protect the rights, property, or safety of Fifty Rocks and others; to enforce compliance with our policies; and to comply with applicable law and government requests.
  • Perform accounting and administrative tasks and enforce or manage legal claims.
  • In some cases, we may also have a legal obligation to process information about you or may otherwise need the information to protect your vital interests or those of another person. For example, we may process information, if we believe doing so is required by, or in accordance with, applicable law, regulation, legal process, or audits.
  • Perform any other function that we believe in good faith is necessary to protect the security or proper functioning of our Site or Service.

Sharing of Information

Through our Platform

  • Your information will be displayed on our Platform only according to your member profile and account settings which you can edit at any time. But your display name will always remain public.
  • Your activities on the Community Forum such as comments, likes, shares and posts, will always be visible to other members of the Community.
  • Any videos and photos that you choose to share will be visible to other members, and control of its usage is beyond our scope. 

Third Party Access to your Information

  • We may share Personal Information collected on this Site with any future subsidiaries of Fifty Rocks Lifestyle Private Limited.
  • We may use third-party service providers to support the Site’s technical operations, such as payment processing, email transmission, conducting surveys or contests, data hosting, managing our ads, and some aspects of our technical and customer support. These service providers, which include data analytics providers, may access, process, and store information about you on our behalf for the purposes we authorize, subject to confidentiality obligations.
  • The Platform offers social sharing features and other integrated tools which let you share actions that you take on our Platform with third-party services, and vice versa. Such features let you share information with your friends or the public, depending on the settings you have chosen with the service. The third-party services’ use of the information will be governed by the third-parties’ privacy policies, and we do not control the third parties’ use of the shared data. It is recommended that you review the privacy policy and terms of service of such sites.
  • We may also share information about you with your consent or at your direction or where we are legally entitled to do so. For example, your information may be shared with event sponsors and others as described to you when you RSVP to an event.
  • You hereby agree that for every authorization which you grant to us in this Privacy Policy, you also grant to any third party that we may hire, contract, or otherwise retain the services of for the purpose of operating, maintaining, repairing, or otherwise improving or preserving our website or its underlying files or systems. You agree not to hold us liable for the actions of any of these third parties, even if we would normally be held vicariously liable for their actions, and that you must take legal action against them directly should they commit any tort or other actionable wrong against you.

Release of your Information for Legal Purposes

  • We will not sell, rent, loan, transfer, or otherwise disclose any Personal Information to third parties except as set forth in this Privacy Policy.
  • We may share Personal Information with government entities and other third parties in connection with a court order, government investigation, audit or when otherwise required by law. We may also disclose information about you if we believe that your actions are inconsistent with this Privacy Policy, our Terms of Service or related guidelines and policies, or if necessary to protect the rights, property, or safety of, or prevent fraud or abuse of Fifty Rocks or others.
  • We may share your information in the event of a corporate sale, merger, acquisition, financing, reorganization, bankruptcy, sale of our assets or similar event.
  • We may also share information in a manner that does not identify you, such as de-identified or aggregated information. Such information is not subject to this Privacy Policy.
  • At times it may become necessary or desirable to Fifty Rocks, for legal purposes, to release your information in response to a request from a government agency or a private litigant. You release us from any damages that may arise from or relate to the release of your information to a request from law enforcement agencies or private litigants.

Updating Personal Information

Users may in some cases be able to review and edit the personal information they have provided to us by logging into your account on the Site and editing their account.  Although most changes may occur immediately, information may still be stored in a web browser’s cache.  We take no responsibility for stored information in your cache, or in other devices that may store information, and disclaim all liability of such.

After termination of your account, we shall have no obligation to maintain or provide any of your Personal Information and may thereafter, unless legally prohibited, delete all of your Personal Information in our systems or otherwise in our possession or under our control.

In addition, we may, from time to time, retain residual information about you in our backup and/or database or for business or legal purposes.

Commercial and Non-Commercial Communications

By providing information to the Site that forms the basis of communications with you, such as contact information, you waive all rights to file complaints concerning unsolicited e-mails from Fifty Rocks since, by providing such information, you agree to receive communications from us or anyone else covered under this Privacy Policy.  However, you may unsubscribe from certain communications by notifying Fifty Rocks that you no longer wish to receive solicitations or information and we will endeavour to remove you from the database. While, you have the right to opt out of receiving Fifty Rocks’ promotional messages, but you may still receive other non-promotional communications.

Security Measures

We store all information that you provide to us on servers on which security controls are used. We train employees regarding our data privacy policies and procedures and authorize employees to access personal information as required for their role. We use firewalls designed to protect against intruders and test for network vulnerabilities. However, no method of transmission over the internet or method of electronic storage is completely secure. We recommend that you use anti-virus software, firewalls, and other precautions to protect yourself from security threats. We make no representations as to the security or privacy of your information in such scenarios.

Where you have a password, which enables you to use our services, you are responsible for keeping this password complex, secure, and confidential. If you would like to update or change your password, you may do so in your account settings.

Updates to this Privacy Policy

We may modify this Privacy Policy from time to time. When we do, we will provide notice to you by publishing the most current version and revising the date at the top of this page. If we make any material change to this policy or decide to use your Personal Information in a manner not set forth in this Privacy Policy, we will notify registered account holders by e-mail to the e-mail addresses on record.

Contact Us

If you have any further questions or complaints concerning this Privacy Policy and the use of your Personal Information related to the Site, please email us at

Release Date: Oct 1, 2020